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Maid - Natural power, refined cleaning

What is Maid?

 Maid is a thoughtful range of cleaning products crafted from simple, natural foundations. With the gentle cleansing power of Castile soap, the fresh balance of witch hazel, the uplifting qualities of essential oils, the historic strength of colloidal silver, and the consistency of carefully chosen fragrances, Maid delivers effective cleaning without harsh chemicals. Designed to refresh spaces and leave behind a light, lasting impression, combining tradition and innovation to make everyday cleaning feel both purposeful and beautifully simple.  

Designed to be a range of cleaning products suitable for homes, businesses, holiday accommodation, and large-scale cleaning, maid delivers effective results without harsh chemicals. Whether used by professional cleaners or in hospitality settings, Maid offers a cost-effective and reliable solution that keeps spaces fresh, welcoming, and beautifully cared for.

What goes in to 'Maid'?

 

Our formulations are thoughtfully created with a blend of natural, effective ingredients:

  • Castile Soap – a gentle, plant-based soap known for its versatility and powerful yet mild cleansing properties.
     
  • Witch Hazel – traditionally valued for its refreshing and balancing qualities, helping lift and freshen surfaces.
     
  • Colloidal Silver – celebrated throughout history for its connection to purity and preservation, bringing a premium touch to modern cleaning.
     
  • Essential Oils – chosen for their natural aromas and uplifting character, turning cleaning into a more enjoyable ritual.
     
  • Light Fragrances – subtle and welcoming, designed to leave spaces feeling fresh without being overpowering.
     

Together, these ingredients create products that are simple, sustainable, and designed to make cleaning feel better.

 

And here's the reasons why...


Castile soap is one of the world’s oldest and most trusted soaps, originally crafted in the Castile region of Spain hundreds of years ago. Traditionally made from plant oils, it is celebrated for being gentle, biodegradable, and versatile.

Benefits of Castile Soap in Cleaning:

  • Plant-based & gentle – made from natural oils rather than harsh synthetic detergents.
     
  • Versatile – effective across a wide variety of household surfaces, making it a staple in eco-friendly cleaning.
     
  • Eco-conscious – fully biodegradable and safe for greywater systems, aligning with sustainable living values.
     
  • Residue-free – cleans effectively without leaving behind a heavy chemical film.
     
  • Kind to the user & environment – formulated without unnecessary additives, it’s a simple yet effective base for modern cleaning products.
     

Why we’ve included it in Maid:
At Maid, we’ve chosen Castile soap because it reflects our vision: natural, effective cleaning without compromise. It allows us to create products that perform beautifully while staying true to our commitment to sustainability and thoughtful ingredient choices.

 

Witch Hazel has been cherished for centuries as a natural botanical extract, distilled from the leaves and bark of the witch hazel shrub. Known for its refreshing qualities, it has earned a place in homes across generations.

Benefits of Witch Hazel in Cleaning:

  • Natural freshness – Witch Hazel is valued for its crisp, clean scent that instantly uplifts and refreshes spaces.
     
  • Plant-derived – A botanical extract that adds a natural element to cleaning formulations.
     
  • Surface-friendly – Gentle enough to use in a wide range of household applications, while still helping cut through grime.
     
  • Tradition meets modern use – Long associated with purity and care, it has transitioned seamlessly into eco-conscious cleaning solutions.
     
  • Eco-conscious – Biodegradable and sustainable, aligning with environmentally responsible living.
     

Why we’ve included it in Maid:
At Maid, we’ve included Witch Hazel because it enhances our formulations with a fresh, plant-based boost. It helps create products that don’t just clean, but also leave behind a sense of brightness and balance. By weaving Witch Hazel into our range, we stay true to our commitment: cleaning solutions that are natural, effective, and thoughtfully designed.

For centuries, silver has been treasured not only as a precious metal, but also for its remarkable association with freshness and preservation. Long before modern science, ancient civilizations noticed that food and water stored in silver vessels seemed to last longer. In households across history, people even placed silver coins in milk to slow spoilage — giving silver a lasting reputation for purity and cleanliness.

As science advanced, silver continued to play a role in everyday life. It has been studied for its unique ability to interact with microorganisms, which is why it has appeared in water filters, food storage traditions, medical dressings, and household goods. 

When brought into the home, colloidal silver is celebrated for its versatility. From its deep roots in history to its modern applications, it’s seen as a natural partner for products designed to feel clean, pure, and premium. That’s why we’ve chosen to include colloidal silver in our cleaning products — not to make medical claims, but to embrace a trusted ingredient with a story as rich as its shine.

By weaving this time-honoured ingredient into our formulations, Maid offers more than just cleaning solutions: we provide products that connect tradition, quality, and modern sustainability in every bottle.

At Maid, we believe cleaning should be effective, natural, and enjoyable. Essential oils are at the heart of our products because they bring more than just a fragrance — they deliver nature’s freshness with practical properties that make cleaning feel effortless. These oils have been valued for generations in homes around the world, chosen for their ability to cut through grease, freshen the air, and leave surfaces feeling renewed.

By blending essential oils into our formulas, Maid creates products that are not only kind to the environment but also transform everyday cleaning into something refreshing and uplifting.


Key Essential Oils for Cleaning

In the Kitchen

  • Orange Oil – naturally helps lift grease and sticky residues, leaving behind a bright, citrus-fresh aroma.
     
  • Lemon Oil – known for its zesty lift that freshens surfaces and neutralises lingering cooking odors.
     
  • Lime Oil – a sharp, clean note that helps refresh benchtops and sinks.
     

In the Bathroom

  • Eucalyptus Oil – valued for its crisp, invigorating aroma that makes damp spaces feel airy and clean.
     
  • Peppermint Oil – cool and refreshing, ideal for creating a fresh bathroom atmosphere.
     
  • Clove Oil – traditionally used in homes to help combat musty odors in damp spaces.
     

All-Purpose Cleaning

  • Tea Tree Oil – historically noted for its purifying character, often chosen in natural cleaning blends.
     
  • Lavender Oil – soft floral freshness that helps calm spaces while leaving them refreshed.
     
  • Rosemary Oil – a herbal, energising scent that helps revive tired spaces.
     
  • Pine Oil – the classic clean note, often associated with freshness and clarity.
     


 

Why We Use Fragrances in Maid

While essential oils bring natural character and freshness, we also use gentle, carefully chosen fragrances to round out our blends. Fragrances allow us to create consistent, balanced scents that complement the natural oils, ensuring every product has the same uplifting aroma from one batch to the next.

Fragrances also give us the flexibility to design signature scents — clean, fresh, or luxurious — that suit different spaces like kitchens, bathrooms, or guest holiday homes. This way, our products not only clean effectively but also leave behind a lasting impression that feels inviting and thoughtfully crafted.

In short: fragrances help us deliver reliable quality, long-lasting freshness, and unique aromas that support the overall cleaning experience, without overpowering or relying only on natural oils.

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